top of page
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-5CKWV7');</script>
<!-- End Google Tag Manager -->
.png)
About
The Cocktail Queen
Where premium hospitality, unforgettable experiences, and effortless style come together.
For more than two decades, The Cocktail Queen® has been at the heart of Australia’s most memorable celebrations — from intimate dinner parties to large‑scale corporate events. What began as a boutique mobile cocktail service has evolved into a nationally recognised hospitality brand known for elevated mixology, seamless event execution, and a signature flair that turns every moment into an experience.
Today, The Cocktail Queen® is powered by a talented team of professional bartenders, senior mixologists, event specialists, and our iconic Cocktail Queens®, each bringing their own personality, skill, and sparkle to every event.
Our Philosophy
Hospitality should feel effortless, personal, and beautifully executed. Every event — whether it’s a hens party, corporate activation, Supper Club dinner, or cocktail class — is designed with intention. We blend premium ingredients, expert technique, and warm, engaging service to create experiences that feel polished yet fun, structured yet social, and always unforgettable.
We don’t just pour drinks. We create moments.
What We're Known For
Premium functional mobile cocktail bars with beautifully styled setups
Interactive cocktail classes led by one our professional Cocktail Queens.
Corporate mixology experiences that bring teams together and celebrate corporate successes
Full service event hospitality service including event coordination and styling services.
Signature and large array of cocktail menus crafted for flavour and balance,
Reliability, honesty and integrity when it comes to working with you and creating your event.
Every service is built on the same foundation: quality, creativity, and a deep love for hospitality.
Our Story
The Cocktail Queen® began with a simple moment in a small Adelaide pub in the late 90s. One afternoon, a young woman mentioned she wished she could have a cocktail party for her hens night — but it was just too expensive. That single comment sparked an idea: what if premium cocktails could be brought to people’s homes at an affordable price? What if the experience could be fun, stylish, and accessible?
Nicole Treffers decided she would be the one to make it happen.
With nothing but determination, a post office box, a stack of classified ads, and a vision bigger than the industry had ever seen, she created one of Australia’s first mobile cocktail party businesses. She built menus, designed packages, and told anyone who would listen that she was going to be The Cocktail Queen®.
And then — in the most wonderfully cliché twist — a man walked into the bar. After hearing her idea, he sketched a logo on a napkin: the now‑iconic pink lady. That napkin became the face of a brand that would go on to shape the mobile cocktail industry for decades.
The Early Days
innovation Before the Internet Made It Easy
The first offering was bold:
The $49 Hens Party Package
Unlimited cocktails for four hours, finger food, hens games, gifts, and a fully hosted experience.
Clients received a printed A4 information pack in the mail, complete with cocktail menus, food selections, game options — and a stamped return envelope to send back their choices. It was charming, personal, and wildly ahead of its time.
Nicole even trialled the concept on her parents, transforming their dining room into a makeshift cocktail lab and hosting a full cocktail party to test the flow, the drinks, and the guest experience.
Growing a Brand
Before Social Media Existed
This was an era before Instagram, Canva, or DIY websites. Flyers were professionally printed. Letterbox drops were essential. Websites required developers. And then came Google AdWords — at one cent per click. Nicole dove head‑first into SEO, digital marketing, and online advertising long before it became standard practice.
By 2009, with a small but mighty team, The Cocktail Queen® was servicing close to 300 events a year.
The Cocktail Queen Today
25 years of Hospitality Experience
The business has evolved, expanded, and refined — but the heart of the brand remains the same:
premium cocktails, unforgettable experiences, and hospitality that feels warm, fun, and effortless.
The original menu Nicole created all those years ago still forms the foundation of today’s hens party packages. New offerings have been added — corporate mixology, Supper Club Parties, private chef collaborations, and more — all designed to meet modern tastes while honouring the legacy of the brand.
And now, with the upcoming launch of Bartndr® and the new booking app, the next chapter is unfolding: a seamless, tech‑driven way for clients to book bartenders, choose menus, and plan their events with ease.
Why Clients Choose Us
Experience you can trust = 25 years in events and hospitality.
Premium Service - from the first phone call to the moment we leave your event.
Customizable experiences - were not cookie cutter one size doesn't fit all.
A team that genuinely loves what they do.
Whether you’re hosting 10 guests or 3000, we bring the same level of care, detail, and signature Cocktail Queen® magic.
bottom of page